{"id":31,"date":"2013-01-23T17:56:03","date_gmt":"2013-01-23T16:56:03","guid":{"rendered":"http:\/\/www.oeuvrequiparle.com\/livre\/?page_id=31"},"modified":"2013-04-09T14:55:02","modified_gmt":"2013-04-09T13:55:02","slug":"20-strategie-pour-reconquerir-le-marche-de-lart","status":"publish","type":"page","link":"https:\/\/www.oeuvrequiparle.com\/livre\/?page_id=31","title":{"rendered":"10 &#8211; Reconqu\u00e9rir le march\u00e9 de l\u2019art"},"content":{"rendered":"<h2 style=\"text-align: justify;\">Reconqu\u00e9rir le march\u00e9 de l\u2019art<\/h2>\n<p style=\"text-align: justify;\">Comment les artistes conceptuels ont-ils pu kidnapper aussi vite le march\u00e9 et prendre toute la place disponible\u00a0?<\/p>\n<p style=\"text-align: justify;\">Ils ont simplement utilis\u00e9 la meilleure des strat\u00e9gies marketing du moment\u00a0: le Storytelling.<\/p>\n<p style=\"text-align: justify;\">Apparue voici une vingtaine d\u2019ann\u00e9es aux Etats Unis, cette technique consiste \u00e0 promouvoir un produit et \u00e0 faire adh\u00e9rer le consommateur \u00e0 ses th\u00e8ses en lui racontant des histoires.<\/p>\n<p style=\"text-align: justify;\">Les \u00eatres humains adorent les histoires. Quand quelqu\u2019un cherche \u00e0 attirer votre attention, il va souvent commencer sa phrase par\u00a0<i>: Je vais te raconter une histoire<\/i>. Inconsciemment, l\u2019auditeur se concentre et attend la suite.<\/p>\n<p style=\"text-align: justify;\">Lorsque nous allons au del\u00e0 de la simple satisfaction des besoins, nous entrons dans l\u2019univers complexe de la satisfaction des d\u00e9sirs. Or l\u2019achat d\u2019une \u0153uvre d\u2019art se situe dans ce cadre. Mais les d\u00e9sirs sont\u00a0 difficiles \u00e0 mesurer et \u00e0 comprendre. Le r\u00e9cit va donc \u00eatre utilis\u00e9 pour faire na\u00eetre un d\u00e9sir, et pour y apporter satisfaction \u00e0 travers la vente d\u2019une \u0153uvre.<\/p>\n<h2>Pourquoi ach\u00e8te-t-on une \u0153uvre d\u2019art\u00a0?<\/h2>\n<ul>\n<li>Pour conserver la m\u00e9moire d\u2019une \u00e9motion\u00a0?<\/li>\n<li>Pour faire reconna\u00eetre sa culture, son intelligence ou sa capacit\u00e9 financi\u00e8re\u00a0?<\/li>\n<li>Pour faire entrer le r\u00eave chez soi\u00a0?<\/li>\n<li>Pour compenser la frustration de ne pas \u00eatre artiste soi-m\u00eame\u00a0?<\/li>\n<\/ul>\n<p><b>Je r\u00e9sumerai en disant que cette d\u00e9cision d\u2019achat est li\u00e9e \u00e0 la r\u00e9alisation d\u2019une exp\u00e9rience \u00e9motionnelle. Elle comble un d\u00e9sir.<\/b><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.oeuvrequiparle.com\/livre\/?page_id=195\"><img decoding=\"async\" loading=\"lazy\" alt=\"page suivante\" src=\"https:\/\/www.oeuvrequiparle.com\/livre\/wp-content\/uploads\/2013\/01\/Bouton-page-suivante.jpg\" width=\"163\" height=\"64\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong>Pour en savoir plus sur les techniques du Storytelling\u00a0<\/strong><strong>appliqu\u00e9<br \/>\n\u00e0 l&rsquo;art, merci de nous laisser votre adresse Email :<\/strong><strong><br \/>\n<\/strong> \n<!-- iframe plugin v.4.5 wordpress.org\/plugins\/iframe\/ -->\n<iframe width=\"500\" height=\"140\" src=\"https:\/\/www.oeuvrequiparle.com\/livre\/forms\/form_livre_nom_email.htm?reconquerir\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reconqu\u00e9rir le march\u00e9 de l\u2019art Comment les artistes conceptuels ont-ils pu kidnapper aussi vite le march\u00e9 et prendre toute la place disponible\u00a0? Ils ont simplement utilis\u00e9 la meilleure des strat\u00e9gies marketing du moment\u00a0: le Storytelling. Apparue voici une vingtaine d\u2019ann\u00e9es &hellip; <a href=\"https:\/\/www.oeuvrequiparle.com\/livre\/?page_id=31\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 - Reconqu\u00e9rir le march\u00e9 de l\u2019art - Les oeuvres vous parlent enfin !<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oeuvrequiparle.com\/livre\/?page_id=31\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 - Reconqu\u00e9rir le march\u00e9 de l\u2019art - Les oeuvres vous parlent enfin !\" \/>\n<meta property=\"og:description\" content=\"Reconqu\u00e9rir le march\u00e9 de l\u2019art Comment les artistes conceptuels ont-ils pu kidnapper aussi vite le march\u00e9 et prendre toute la place disponible\u00a0? Ils ont simplement utilis\u00e9 la meilleure des strat\u00e9gies marketing du moment\u00a0: le Storytelling. 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